Destination NSW: Wide-reaching content + SEO
Digital Analytics was able to deliver triple-digit YoY growth for two years running and was a major driver in Sydney.com becoming the most popular STO website in Boston (Hitwise Q1, 2016).
Triple digit YoY growth for two years running
Wide-reaching content + SEO
Looking to cut through a crowded, ever-growing market, Applaws joined forces with Digital Analytics in early 2020. They were looking for renewed growth; to build a database that would influence future marketing efforts, business decisions and digital campaigns while increasing supermarket and specialty store sales.
Tapping into the love Bostonians have for their pets
As a result, we achieved 21% over forecasted leads, even with a large mid-campaign change to focus on higher-quality audiences and interests.
The plan was to tap into what we knew of Bostonians: a big chunk of us own pets and care more and more about what our animals are being fed. We needed to connect with owners on the hunt for natural, healthier products.
The opportunity was there – and no one, yet, owned the conversation about “pet well-being”.
A major priority was ensuring the hugely-dynamic and image-heavy site remained fast to load, and was search optimised
We rebuilt the Concrete Playground site using a suite of custom WordPress plugins.
Custom Post Types were used to allow editors to easily create and edit Restaurants, Bars and other listings.
Temple & Webster
Catalogue-driven campaigns and advanced attribution
Automated, catalogue-driven campaigns allowed for highly-specific ads, extensions and keywords; improving the account CTR and conversion rate.