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Display

Geo-Fence – Addressable Geo Fence – Keyword – Contextual 

How display ads works?

Display ads are shown on a variety of websites as you surf the web and have a surplus of hyper-targeted options.
Oftentimes these display ads are shown on a mobile device while on the go. Consumers who search for a local business on their mobile call or visit that business within a day. (Social Media Today)

Display targeting options

Display is a great branding play that works as a digital billboard for your business. It is the go to product to get your name out there and as many fresh eyes to your website as possible.
The ability to target users at the household level based on their demographics, HHI, interests, etc.
The ability to target users when they visit a certain location as well as retarget the users after they leave that location for up to 30 days after.
This tactic requires the placement of a pixel and retargets users after they have visited your website.

Target users based on the types of sites they are visiting and their online behaviors.

Target users after they search for a particular keyword or visit sites with those keywords as the subject.
Target users based on their demos as well as online and offline behaviors.
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Placement Options

All the above targeting options can be used with a variety of ad placements.

Native

Native ads are ads that change their appearance to match the website you are on.

Banner Ads

Banner ads are most commonly displayed on mobile devices in various ad spots on millions of websites across the internet.
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Dynamic

Dynamic is the ability to serve ads tailored to the user based on the products they are looking at online.

Video

Video ads are similar to banner ads, but is more visual content that moves versus a static image. Videos tend to stand out from a web page and grab a user’s attention.

Addressable GeoFencing

Using household level targeting ie, demo, age, income, interest and more to create a precise display marketing program for your business.

How We Are Different?

Highly precise. Targeting is based off of plat line data from property tax and public land surveying information to maximize precision of addresses being targeted.
OTT/CTV • Mobile • Video • Audio • Display • Native • Social
700+ location and demographic factors using full Boolean AND/OR logic to build your target audience

How It Works?

  1. Select the locations, demographics, and behaviors of the consumer you want to target.
  2. Deliver us creative to promote to this audience
  3. We identify each household you want to target and deliver your ads to this audience
  4. We report back on people who saw your ad and visitor your business or interacted with your website via our custom made dashboard

Contextual Targeting

The most advanced location-based mobile advertising technology for targeting users based on how they search online and their interests

How We Are Different?

Serve your ad only on pages categorically relevant to your target audience, product, or business. Maximize the delivery of your ads with an extended selection of over 300 categorical contexts defined by the IAB (Internet Advertising Bureau).
OTT/CTV • Mobile • Video • Audio • Display • Native • Social
Maximized Efficiency Creating your own relevant audience with keyword and category contextualization means maximum return for your marketing dollars.

How It Works?

  1. Identify potential interests that your clients may have
  2. Deliver our creativity to promote to this audience
  3. We identify each person and location you want to target and deliver your ads to this audience.
  4. Results are delivered in a customized dashboard built around your campaign goals and conversions

Keyword Targeting

The most advanced location-cross device advertising technology for targeting users based on specific goals and keywords

How We Are Different?

Serve your ad only on pages categorically relevant to your target audience, product, or business. Maximize the delivery of your ads with an extended selection of over 300 categorical contexts defined by the IAB (Internet Advertising Bureau).

• OTT/CTV • Mobile • Video • Audio • Display • Native • Social

Variable Recency is a major factor in optimizing towards goals, and we enables variable targeting and bidding based on the recency of the search event. Ads can be served to users who have searched within 15 seconds or two weeks of the time of their search.
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GeoFencing

The most advanced location-based mobile advertising technology for targeting users based on specific geographic areas the visit

How We Are Different?

Highly precise. Targeting is based off of plat line data from property tax and public land surveying information to maximize precision of addresses being targeted.
OTT/CTV • Mobile • Video • Audio • Display • Native • Social
A location-based campaign is only as good as the accuracy of its data. We captures and targets based upon actual latitude and longitude coordinates and not derived latitude and longitude

How It Works?

  1. Select the locations of the consumer or businesses that you want to target.
  2. Deliver our creativity to promote to this audience
  3. We identify each location you want to target and deliver your ads to this audience
  4. We Track offline or “last mile” conversions to measure your campaign’s effectiveness

Retargeting

Roughly 98% of consumers will leave a site without converting. Here is your chance to re-engage those consumers with a completely new level of performance and insight.

How We Are Different?

Site retargeting serves ads to users who have already visited your site while they are visiting other sites across the web. Following users based upon their browsing behavior increases brand exposure and is an effective method of converting site visitors into purchasers
OTT/CTV • Mobile • Video • Audio • Display • Native • Social
site retargeting campaigns outperform segment-based campaigns by bidding, reporting, and optimizing at the element level.

How It Works?

  1. Identify potential pages on your website that your clients visited that you would like to target
  2. Deliver us creative to promote to this audience
  3. We identify the person and deliver your ads to this audience.
  4. Results are delivered in a customized dashboard built around your campaign goals and conversions.