Digital Marketing
Ecommerce services offered
Facebook/ Instagram Shopping
Connect with users while they’re ready to browse content on Facebook and Instagram. Easily import feeds into the platform and show your target audience real time product ads. Reporting makes it easy to see revenue level transaction data.
Google Shopping
Through a variety of placements, target users while they are researching your products, reviewing your products, and ready to purchase. Real time product feed management makes it easy to track ROI.
Email Win-Back Campaigns
Keep users engaged throughout the entire buying process. Whether you aim to bring back pre-existing customers to the site with sales promotions, or remind people they’ve forgotten something in their cart; email win back will increase overall sales and ROI.
Why e-commerce?
- In the United States alone, ecommerce sales are expected to surpass $740 billion by 2023.
- Ecommerce will make up 22% of global retail sales by 2023.
- High shipping costs are the #1 reason for cart abandonment.
96%
of Americans Shop online
3.4b
Use social media
65%
Of budget spent oline
730b
by 2023
Lead Generation with Facebook and Google shopping
Generate leads to your e-commerce from google and facebook with the shop campaigns
What is Google Shopping?
Google shopping is a direct response conversion first tactic that places product ads in front of users who are searching, and gives them the opportunity to purchase products right off of the ads
How to?
As part of a full funnel (multi-channel) approach, layering Google Shopping can be a key part of ROI efficiency next to Google Ads.
Facebook Shopping
Facebook shopping is a place where you can sell products on both Facebook and Instagram.
Why Facebook Shopping?
Meet your customers while they are already discovering brands they love via social media. Facebook shopping is great to be paired with Google Shopping campaigns.
OTT/CTV and Video
CTV is a TV set that is connected to the internet (Connected TV). The connection can be made through either a smart TV itself or a streaming device, such as a Roku, gaming console, Blue Ray player, or Chromecast.
Benefits of OTT/CTV
Can get as narrow or as broad with targeted audiences as you desire, all while targeting users while they are streaming both live and recorded content that mirrors traditional TV.
How It Works?
In the digital world, OTT/CTV are two phrases that often are used interchangeably, as they are referring to the same concept; targeting users with video ads through programmatic display on their large screen (or small screen) while streaming video content.
Measurable results
- Ability to know how many eyes were reached, what time of day, and how much of the ad was consumed.
- Ability to place pixels to measure website actions following an interaction with an OTT/CTV creative.
- Ability to track foot traffic conversions of users who visit a physical location following an interaction with an OTT/CTV ad.
Youtube
The most advanced location-based mobile advertising technology for targeting users based on specific geographic areas the visit
Why Youtube?
- 1.9 billion logged in users visit YouTube every month.
- Roughly ½ the internet, with billion hours of video consumed each day.
- By 2022, it is predicted that video will be 82% of all internet traffic.
- Traditional TV is still on the decline- weekly watch time down 12% among 18-34 year old’s.
- YouTube mobile ads receive viewer attention 83% of the time. (Ipsos)
- Advertising on Youtube allows you to hyper-target your audience while they are watching content they are interested in. There is a variety of ad types and behaviors to target.
Ad placement, interest and video remarketing
- Increase brand awareness by targeting users who have shown an interest in relevant topics through their online behavior. This is great info that can be found within Google Analytics.
- Retarget users based on their past actions with both your videos and website. With the placement of a pixel you will have the opportunity to create dozens of custom audiences based on the actions they take with your ad and website.
- It is best to combine both upper funnel and lower funnel tactics as upper funnel tactics will expand your reach while lower funnel tactics are more targeted and tend to lead to a conversion but with a smaller reach.
How It Works?
Target based on interests and real world actions- both on and off Hulu
As broad or as specific as yourcampaigns needs- target from the state to the zip code level.
Create audiences based on CRM data or use 3rd party data segments to find them based on real world behaviors.
Reach Hulu viewers based on age, gender, and more.
Advertisements on Hulu run through both the programmatic space as well as private marketplace and through an invite only auction. Invite only auctions are premium inventory on Hulu.
Take a step further and target users who share common traits such as homeowners, college students, pet lovers, etc.
CTV is a TV set that is connected to the internet (Connected TV). The connection can be made through either a smart TV itself or a streaming device, such as a Roku, gaming console, Blue Ray player, or Chromecast.
Benefits of OTT/CTV
Can get as narrow or as broad with targeted audiences as you desire, all while targeting users while they are streaming both live and recorded content that mirrors traditional TV.
How It Works?
In the digital world, OTT/CTV are two phrases that often are used interchangeably, as they are referring to the same concept; targeting users with video ads through programmatic display on their large screen (or small screen) while streaming video content.
Measurable results
- Ability to know how many eyes were reached, what time of day, and how much of the ad was consumed.
- Ability to place pixels to measure website actions following an interaction with an OTT/CTV creative.
- Ability to track foot traffic conversions of users who visit a physical location following an interaction with an OTT/CTV ad.
How It Works?
Target specific Youtube channels, videos, apps, websites or event specific placements within a website. For instance, you can choose to be shown throughout an entire website or just on the homepage.
Reach a large range of videos, channels and websites that match the topics you wish to focus on. This is very similar to category or contextual targeting.
Target users with videos that are related to your keyword list. Keyword lists tend to include your brand name, competitors, services or product names, etc.
Pick and choose which devices you wish your ads to run on such as mobile, desktop, tablet or TV.
Target by age, gender, parental status and income bracket.
Take a step further and target users who share common traits such as homeowners, college students, pet lovers, etc.
Hulu
According to Hulu- their ad selector is 150% more effective than regular TV ads at developing recall and 24% at creating an intent to purchase in viewers.
- Hulu offers choice based advertising to their viewers, meaning, viewers can get the content they deem important instead of seeing everything.
- This means that advertisers get fewer eyes on an ad (less impressions served) but the audience is more niche. Those who see the ads are more likely to resonate with the ad and find it useful.
Your Audience Expanded
With nearly 85% of your viewers being Light TV viewers, Hulu‘s digitally-native audience is becoming increasingly difficult to reach through traditional marketing channels. A buy on Hulu delivers incremental reach to your TV campaign.
How It Works?
Target based on interests and real world actions- both on and off Hulu
As broad or as specific as yourcampaigns needs- target from the state to the zip code level.
Create audiences based on CRM data or use 3rd party data segments to find them based on real world behaviors.
Reach Hulu viewers based on age, gender, and more.
Advertisements on Hulu run through both the programmatic space as well as private marketplace and through an invite only auction. Invite only auctions are premium inventory on Hulu.
Take a step further and target users who share common traits such as homeowners, college students, pet lovers, etc.
Influencer Marketing
49% of people say they rely on recommendations from influencers when making purchase decisions We have a database of over a million influencers to help promote and market your product and brand
How We Are Different?
We scrub our database regularly to ensure the influencers are real and the data is current. This allows you to match influencers that are brand safe to your business who are still active and have engagement with actual people and not bots.
How It Works?
1. Select geographics, demographics, and behaviors of the people you want to reach.
2. We work with you to build out a database of influencers
3. We communicate with the influencers over-identify new influencers to continue to promote your message and or brand
4. Track the success of your campaigns in our dashboard
Email Marketing to people NOT in your database
We scrub our database regularly to ensure the emails are still active and are actual people. We use our dedicated server and domain name in order to ensure compliance with GDPR and other CANSPAM rules.
We don’t just send your email out once, we send it out to the same emails 4 times!
At the end of the 4 sends, we will provide you with a database of interested prospects – those who opened your email ad! (Name & Email)
We don’t just send your email out once, we send it out to the same emails 4 times!
At the end of the 4 sends, we will provide you with a database of interested prospects – those who opened your email ad! (Name & Email)
Digital Billboards
Market to an audience while they drive the highways of America.
We work with most of the major billboard companies across the country.
Allow us to identify locations, based on demo, location, office type and more. Creating more flexibility in your buying options
No longer be restricted by your individual billboard companies footprint. We work with all major billboard companies to allow you to expand your reach to match your need
Have the ability to show different billboards based on current or past or future weather conditions. For example, you are a tire company and it is raining, your ad can change based on the conditions to better target your customers
1. Select geographics, demographics, and behaviors of the consumer you want to reach.
2. We work with you to locate the locations to target
3. Either you provide us the creative or we can help build the creative for you and we launch 4. Access to our enhanced reporting dashboard to highlight the success of your program
2. We work with you to locate the locations to target
3. Either you provide us the creative or we can help build the creative for you and we launch 4. Access to our enhanced reporting dashboard to highlight the success of your program
