Google Ads (SEM)
SEM in the digital landscape
Of people arriving at a retailers site from paid ads are more likely to buy than those who came from an organic link.
89% of the traffic generated by Google Ads is not replaced by organic clicks when ads are paused.
One-third of people click on a paid search ad because it directly answers their search query.
Of brands are spending money on Google Ads.
Why SEM in a multichannel buy?
SEM target Capabilities
-Standard Search Campaigns:
-Dynamic Search Campaigns
SEM Reporting Features
-Reporting back on a campaign and keyword level for following key performance metrics
-Reporting on an account level