How reporting works?
Data that tells the story your client wants to hear.
- We place emphasis on the conversions and KPIs that matter to your client. While we do report back on campaign metrics such as impressions, clicks, CTR, etc; we want to focus heavily on what matters.
Using Google Analytics and campaign pixel data, as well as foot traffic measures, we place a focus on results that are conversions first.
Campaign Data: Fully Translated
Different reporting dashboard options that are customizable to your client’s needs. Multiple formats in which analytical insights are shared.
- Outside of recurring calls to discuss campaign reporting and insights, we provide text heavy reporting insights as well as video walkthroughs; where we show actual points of interest in the system and on the report with a narrative behind it. Both are whitelabled and can be passed along to a client if needed.
Our core reporting tool: Google Analytics
At the core of all our campaign reporting, we are always looking at Google Analytics.
Analytics helps to show outside of campaign performance metrics (impressions, clicks, CTR etc) the effect that marketing has had on the website.
We strive to deliver insights and optimizations that take data from analytics across your whole website and provide attribution insights to campaign performance.